Week 10

Prototyping theory

Assignment:
Prototyping is a fundamental part of the design process and storytelling itself is an important prototyping tool for designers. Before we can start talking about the place of storytelling in the prototyping process we need a better understanding of that process as a whole.  Get familiar with prototyping methods and approaches by reading this article: https://www.cambridge.org/core/journals/design-science/article/design-prototyping-methods-state-of-the-art-in-strategies-techniques-and-guidelines/560B306A5E799AEE54D30E0D2C1B7063Links to an external site.There another fundamental paper about the role of prototypes in the design process: what do prototypes prototype -houde.pdfDownload what do prototypes prototype -houde.pdf
‍For the next class please pick out 3 quotes from the latter paper and write 1 paragraph response for each.

• Quote 1: ““Role” refers to questions about the function that an artifact serves in a user’s life—the way in which it is useful to them. “Look and feel” denotes questions about the concrete sensory experience of using an artifact—what the user looks at, feels and hears while using it. “Implementation” refers to questions about the techniques and components through which an artifact performs its function—the “nuts and bolts” of how it actually works. The triangle is drawn askew to emphasize that no one dimension is inherently more important than any other.” (Houde, 3)
  
  This quote provides a helpful framework for understanding the key areas of focus in design: role, look and feel, and implementation. It emphasizes that each of these dimensions is essential to creating a well-rounded user experience. “Role” highlights the artifact’s purpose and relevance in the user’s life, reminding designers to consider why it matters to the user and what needs it fulfills. Without a clear sense of purpose, even the most visually appealing design may feel disconnected or unnecessary to the user. The “look and feel” aspect is equally significant because it addresses the sensory interaction with the artifact—which plays a critical role in user satisfaction and emotional connection. A design that feels and looks pleasing can create a positive impression, reinforcing the artifact’s perceived value. The “implementation” refers to the technical side or the mechanisms and materials that bring the design to life. This is where functionality meets feasibility, as the artifact’s underlying structure determines how effectively it can serve its role.
• Quote 2: “Prototypes are critical in the psychological experience of the designer, for re-evaluating failure as an opportunity to learn, and enhancing a sense of progress” (Camburn, 4)
  
  I think it is really easy for designers to be discouraged by failures of their prototypes, especially when so much time and effort go into each design iteration. However, this article emphasizes that prototyping is actually a process designed to explore these failures and refine our designs, turning each setback into a stepping stone for growth. By using prototypes as learning tools, designers can reframe mistakes into feedback that pushes the design forward. This shift in perspective not only improves our problem-solving abilities but also brings us closer to a more refined and successful final product. Ultimately, the process of prototyping supports continuous improvement.
• Quote 3: “In short, most designs are part of a product-service system, and there is relatively little research on product-service system prototyping and the transition to market. These aspects are necessary for the development of successful designs.” (Camburn, 25)
  
  ‍From research, a product-service system (PSS) is a combination of products and services working together to fulfill user needs more effectively. For example, a car might be the product but there are other services around it, such as maintaining the car. Therefore, a product is as successful as its services. However, I agree with the authors that there is a lack of research in regards to the prototyping and marketing of PSS. For example, a ride-share app such as Uber or Lyft is a product itself. Although most designers will focus on the app development and prototype, there isn’t much research on the services around the app such as the actual car ride and the success of transporting a person safely to their destination. By prioritizing research in PSS prototyping, designers could better address complex user needs, optimize service interactions, and anticipate market challenges. This approach could lead to more solutions that meet both functional and experiential goals.